Large aperture, small aperture, flash. Light. The most important parameters in photography. Aatjan Renders is obsessed with technology, analog as well as digital. At the same time he tells stories, stories about people. One such story is about the football club, PSV Eindhoven. (Renders is definitely their greatest supporter!) It seemed somehow obvious to us to transform the symbols of his profession into the visual language of heraldry. This resulted in an allegoric portrait. We designed the logotype, typography, letterhead, envelopes, business cards, stickers, an announcement card for his studio’s move and the website.