The new corporate design of the Hochschule Düsseldorf/University of Applied Sciences represents the ideas of unity/diversity and tradition/progress. The custom-designed, modular display typeface HSD Sans acts as the voice of the institution. There are modified unique styles for the seven faculties to suit their needs of communication. In addition, this system describes the brand architecture between family and faculty brands. The corporate design can perform either controlled-objective or playful-expressive.
To mark the major changes in its history – to mention the renaming from Fachhochschule to Hochschule, the new buildings and also a finally unified campus and a web relaunch project – the institution introduces a new corporate design in May 2015.
HSD Sans is a display typeface, there is a regular style for the overall institution as well as seven distinct styles for the faculties. It is built from these basic elements that are cut in even sized modules: a horizontal, vertical and diagonal bar, a small and a big circle. The typeface styles are based on the same metrics. It is suited for display use only and forms with its unique and strong look the visual identity of the university. Arial and Times New Roman serve as typefaces for body copy.
HSD Sans – seven unique styles for the faculties
Family brand, built from the typeface HSD Sans