Scheibler Mitte Berlin – Corporate identity and series of invitations (210mm × 405mm)
For several years, Studio Laucke Siebein has designed almost all the invitations to exhibitions at the Berlin gallery Scheibler Mitte. The gallery is located in an industrial complex in the ‘Mitte’ district of Berlin. The red and white height restriction with the cautionary note ‘Maximum Headroom 3.60m’ is evidence of its former use.
The invitations mimic these warnings in a varying play on diagonal lines. Sometimes dominant with everything else drowned out, sometimes more subtle. Never however, does the design measure itself with the artist and his work, but remains at a safe but self-assured distance. The presentation of the brand ‘Scheibler Mitte’ was always more important than an opinion on the exhibited works of art. An invitation card did not seem to be the appropriate medium to us.
Website for Scheibler Mitte