Akzo Nobel

Visualizing color trends

Binger Laucke Siebein has been working for the multinational Akzo Nobel for more than 18 years and was involved in the development of many concepts and the implementation of numerous product groups in the B-to-B sector as well as for the consumer market.

For ten years, we have been in charge of the design and development of Akzo Nobel's trend documents and are responsible for the development.

In addition, through our many years of experience working for the company, we have gained extensive knowledge in the field of in-store communication and accompany brands such as Flexa, Hamerite, Glitsa, Alabastine and Sikkens in the implementation of their products in the Dutch DIY stores.


Corporate design —— Brand design —— Product documentations —— Instore communication —— Art direction

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