Carpet Sign

Brand design
Made in Holland

Carpet Sign is a manufacturer of high quality rugs that focuses on innovative manufacturing processes and the realization of individual customer requests. Expressive carpets with an exceptional structure and coloring is the signature feature of the brand. Responsible behavior and quality characterize the entire manufacturing process, which takes place in the Netherlands.


The brand image, consisting the claim, the communication strategy, the corporate design and the packaging, reflects the self-image of the company and the essentials of ‘Dutch Design’: minimal, experimental and with a sense of humor.

 

Claim

‘Carpet Sign – Made in Holland’ in the form of a certificate of origin is a condensed summary of the core values of the company, which stands for modern, responsible production processes and the highest standards of quality and innovative design.

Expression and character

With the new corporate communication and corporate design, we enabled Carpet Sign to position and assert itself in the premium contract- and retail market. The aim was to present the brand playfully and with a certain ‘ease’, without losing sight of the high profile and value of the products. In the implementation, we cited technical processes of carpet production with striking color concepts and graphics. Artificial imagery and profiling typography connecting the corporate design components into a consistent brand image.

 

FOTOGRAFIE  by  JOHANNES SCHWARTZ

SCOPE OF SERVICES

Corporate Design —— Band development —— Product documentation —— Packaging ——
Art Direction in cooperation with
Studio’s Müller van der Tol, Christiane Müller

Carpet Sign is a manufacturer of high quality rugs that focuses on innovative manufacturing processes and the realization of individual customer requests. Expressive carpets with an exceptional structure and coloring is the signature feature of the brand. Responsible behavior and quality characterize the entire manufacturing process, which takes place in the Netherlands.


The brand image, consisting the claim, the communication strategy, the corporate design and the packaging, reflects the self-image of the company and the essentials of ‘Dutch Design’: minimal, experimental and with a sense of humor.

 

Claim

‘Carpet Sign – Made in Holland’ in the form of a certificate of origin is a condensed summary of the core values of the company, which stands for modern, responsible production processes and the highest standards of quality and innovative design.

Expression and character

With the new corporate communication and corporate design, we enabled Carpet Sign to position and assert itself in the premium contract- and retail market. The aim was to present the brand playfully and with a certain ‘ease’, without losing sight of the high profile and value of the products. In the implementation, we cited technical processes of carpet production with striking color concepts and graphics. Artificial imagery and profiling typography connecting the corporate design components into a consistent brand image.

 

FOTOGRAFIE  by  JOHANNES SCHWARTZ

SCOPE OF SERVICES

Corporate Design —— Band development —— Product documentation —— Packaging ——
Art Direction in cooperation with
Studio’s Müller van der Tol, Christiane Müller


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