RijksakademieOPEN

Campaign
for the open day

The ‘Rijksakademie van beeldende kunsten’ in Amsterdam focuses on developing talent in the fine arts. The institution select and facilitate top talent and offer selected artists a platform for further development of their work. Presentation of the work and connections to an international network form a part of the two-year residency program. For an impressive number of alumni the residency has led to their international breakthrough.

 

RijksakademieOPEN

Since 2015, we have been designing the campaigns of the so called ‘Rijksakademie Open’, the Open Days. A long weekend during which the scholarship holders present their work to the public. Although the Rijksakademie van beeldende kunsten has a visual identity, it does not want to link it to the most important event of the year. The background is the endeavor to participate in the current cultural policy discourse, without only referring to itself as an institution.

This gave rise to the question: How do we brand an event that wants to look different every year?

Thematically, we developed a key-visual every year, as a statement or comment to developments in politics and culture. Formally, the designs are kept rough, simple and color saturated to the maximum. They take on a contraposition to the commercialized messages and advertisements that, after decades of liberal market thinking and fueled by the need for efficiency, have reached not only public space in general, but also the communication of cultural institutions.

 

2017

In comparison with the vociferous motives of previous years, the campaign of the year 2017 is comparatively quiet, multi-layered, poetic. The image has formal analogies with cosmic phenomena, stars, planets or a solar eclipse. Here the process of artistic creation becomes the Big Bang. For the three days of the RijksakademieOpen ‘... the pupil’s curtain slides up soundlessly — . An image enters then...’

SCOOPE OF SERVICES

Campaign development on- and offline —— Poster design —— Catalogue design —— Merchandise-products

The ‘Rijksakademie van beeldende kunsten’ in Amsterdam focuses on developing talent in the fine arts. The institution select and facilitate top talent and offer selected artists a platform for further development of their work. Presentation of the work and connections to an international network form a part of the two-year residency program. For an impressive number of alumni the residency has led to their international breakthrough.

 

RijksakademieOPEN

Since 2015, we have been designing the campaigns of the so called ‘Rijksakademie Open’, the Open Days. A long weekend during which the scholarship holders present their work to the public. Although the Rijksakademie van beeldende kunsten has a visual identity, it does not want to link it to the most important event of the year. The background is the endeavor to participate in the current cultural policy discourse, without only referring to itself as an institution.

This gave rise to the question: How do we brand an event that wants to look different every year?

Thematically, we developed a key-visual every year, as a statement or comment to developments in politics and culture. Formally, the designs are kept rough, simple and color saturated to the maximum. They take on a contraposition to the commercialized messages and advertisements that, after decades of liberal market thinking and fueled by the need for efficiency, have reached not only public space in general, but also the communication of cultural institutions.

 

2017

In comparison with the vociferous motives of previous years, the campaign of the year 2017 is comparatively quiet, multi-layered, poetic. The image has formal analogies with cosmic phenomena, stars, planets or a solar eclipse. Here the process of artistic creation becomes the Big Bang. For the three days of the RijksakademieOpen ‘... the pupil’s curtain slides up soundlessly — . An image enters then...’

SCOOPE OF SERVICES

Campaign development on- and offline —— Poster design —— Catalogue design —— Merchandise-products


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